Accessibility

We are committed to ensuring our website is fully accessible to all users, including those with visual, auditory, motor, cognitive, or other disabilities. Our site is designed and continuously optimized in compliance with the Americans with Disabilities Act (ADA) and relevant web accessibility standards (WCAG 2.1 AA), with the core goal of removing barriers to browsing, shopping, and accessing our services for every visitor—regardless of ability or the device used to access our site. This accessibility commitment applies to all sections of our website, including product pages, checkout, customer service, and all policy pages, and aligns with our mission of making affordable beauty products accessible to everyone worldwide.

1. Core Accessibility Features


We have integrated foundational accessibility design into every aspect of the website to support diverse user needs, with key features including:

  • Screen Reader Compatibility: All text, images, buttons, and interactive elements include clear, descriptive alt text and ARIA labels that are fully compatible with mainstream screen reading software (e.g., VoiceOver, NVDA, JAWS). Non-text content (e.g., product images, icons) has concise functional descriptions to ensure context is not lost for visually impaired users.
  • Keyboard Navigation Support: The entire website can be fully navigated using only a keyboard (Tab/Shift+Tab for navigation, Enter for selection, Esc for closing pop-ups). No interactive element (e.g., add to cart, checkout, search) is only accessible via mouse or touch, supporting users with motor disabilities.
  • Text Customization: Website text can be freely zoomed in/out (up to 200%) without layout breakage or content truncation, and all text maintains high readability at all zoom levels. We avoid using tiny font sizes for critical information (e.g., pricing, shipping details, discount offers).
  • High Contrast Readability: We use high-contrast color pairings for all text and background elements (e.g., dark text on light backgrounds, light text on dark promotional banners) and avoid using color alone to convey critical information (e.g., sale status, order errors). All interactive elements (buttons, links) have clear visual hover/focus states for easy identification.
  • Simplified Cognitive Design: Our site features a clean, logical layout with consistent navigation menus across all pages. Critical information (e.g., 30% off storewide, free worldwide shipping) is presented in concise, plain language with no overly complex jargon, supporting users with cognitive disabilities or those who prefer straightforward content.
  • No Auto-Playing Media: The website contains no auto-playing audio, video, or pop-ups that cannot be immediately paused or closed, preventing sensory overload for users with auditory or cognitive sensitivities. All pop-ups (e.g., promotion alerts) have a prominent, easy-to-locate close button.

2. Supported Accessibility Tools & Technologies


Our website is optimized to work seamlessly with the most commonly used assistive technologies and devices for users with disabilities, including:

  • Screen readers: VoiceOver (Apple/iOS), NVDA (Windows), JAWS (Windows), TalkBack (Android)
  • Keyboard navigation tools and switch access devices
  • Browser built-in accessibility features (text zoom, high contrast mode, dark mode)
  • Text-to-speech and speech-to-text software
  • All mainstream web browsers (Chrome, Safari, Firefox, Edge) and mobile/desktop devices

3. Accessible Customer Service Support


For any user who experiences barriers to using our website (e.g., unable to complete checkout, browse products, or access policy information due to a disability), our customer service team provides dedicated accessible support to resolve all shopping-related needs. We offer equal service to all users, including:

  • Step-by-step assistance for order placement, payment, shipping tracking, and return/refund requests via our official customer service channels (online chat, email).
  • Flexible communication formats to accommodate user needs (e.g., clear plain-text responses for users with cognitive disabilities, detailed written descriptions for users who cannot access voice calls).
  • Priority processing of accessibility-related inquiries, with responses in line with our 24-hour business day response commitment, ensuring timely resolution of access barriers.

4. Continuous Optimization & Feedback


Web accessibility is an ongoing commitment, not a one-time effort. We regularly review and test our website’s accessibility using both automated tools and manual user testing with individuals with disabilities to identify and address potential barriers. We also actively welcome feedback from all users regarding website accessibility:

If you encounter any access barriers while using our site (e.g., a non-navigable element, missing alt text, broken keyboard functionality), or have suggestions for improving our accessibility features, please contact our customer service team through the official channels listed on our Contact Us page. When providing feedback, please include specific details (e.g., page URL, device/browser used, description of the barrier), and we will investigate and resolve the issue as quickly as possible. We will also incorporate user feedback into our regular website updates to continuously enhance accessibility for all.

5. Third-Party Content Note


Our website may contain links to third-party services (e.g., payment processors, logistics tracking platforms) or embedded third-party content (e.g., product videos, shipping calculators). We make reasonable efforts to select third-party partners that adhere to accessibility standards; however, we do not control the accessibility design or features of these third-party sites/services. If you encounter accessibility barriers on a third-party platform linked from our site, please contact our customer service team, and we will provide reasonable assistance or alternative solutions to help you complete your transaction.

We are proud to make our beauty shopping experience accessible to everyone, and we will continue to invest in website improvements to uphold this commitment. If you require any additional accessibility accommodations not outlined in this policy, please reach out to our customer service team—we are happy to assist you in any way we can.